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October 25, 2011


Thierry Brusselle
Professor, Business Management

For Immediate Release

Written by Karen Barrett, Chaffey College Advertising Student


Hitting the books or hitting the streets in search of real life experience for job skills: Chaffey College Advertising Students Get Both

Rancho Cucamonga, CA- In a day where education costs are at an all-time high, many students are faced with the tough decision of either hitting the books or hitting the streets in search for some real life experience needed to find a job. One class at Chaffey College is making that decision a little easier by offering students both.

Students in Professor Thierry Brusselle's Advertising class are currently working with Francie Palmer, Community Services Department Marketing Manager for the City of Rancho Cucamonga to create advertising campaigns for two of the City's current projects.

One of the projects the students are working on is Rancho Cucamonga's Freedom Courtyard, a reflection area honoring past, present and future veterans that will be located at Central Park. While there is no designated groundbreaking date as of yet, the students hope their campaign will help the City raise the estimated $50,000 still needed for the project by the City's Veterans Event on November 11th at Central Park so that a groundbreaking date can be announced. Much of the fundraising has been done through local sponsorships and sales of personalized memorial bricks that will become a permanent part of the courtyard, but the students are working on a new spin and perspective on how to reach out to the community and get them involved in the Freedom Courtyard project.

"Professor Brusselle asked me to come into the classroom and share with the students current projects the City is working on to have the students select a topic for their final Group Project for class," shared Palmer, "I was excited to have the opportunity to partner with the class and be the 'client;' having this group of future professionals pitch advertising campaigns to me, creating a real business world experience for them."

While one half of the class has its hands full with the Freedom Courtyard, the other half is working on a campaign to inform the community and surrounding areas that Rancho Cucamonga has been designated as a "Playful City" by the non-profit organization, KaBOOM!

In 2007, KaBOOM! created Playful City USA to help local governments tackle the play deficit many children encounter by ensuring that children have both the time and place for children to play. Rancho Cucamonga was recently recognized as one of 151 national communities, one of 14 in the state of California, that have shown creative answers and dedication to making play a necessity for kids of all ages.

Several events, including those for the National Day of Play and the AETNA Senior Wii National Bowling Tournament, where a team of Rancho Cucamonga senior citizens were crowned national champions, have already taken place with more planned throughout the upcoming months. In their advertising campaign, the students hope to create awareness of all that Rancho Cucamonga has to offer as a playful city and increase community participation in upcoming playful events.

Both groups are expected to complete their projects and provide a formal presentation to Palmer of their finished advertising campaigns in early December. Palmer is enthusiastic about hearing the pitches, "I hope to be able to incorporate some, or maybe even the entire campaigns into ongoing outreach efforts the City is currently doing on these projects. We are excited to capitalize on the ideas, effort and talent of the Chaffey College students; they are truly putting their hearts into these projects."

With homework, finals, research papers and life in general, creating a successful advertising campaign for a real working city may be asking a lot of Chaffey College Advertising students, but then again, so does life.

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