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Marketing & Public Relations
Skills Labs Building
Room 17
Chaffey College
5885 Haven Avenue
Rancho Cucamonga
CA 91737-3002

909/652-6114 voice
909/652-6120 fax

marketing@chaffey.edu




marketing heading

Marketing Goals


2012–2013

GOAL OBJECTIVES/ACTIONS

TARGET TIMELINE




Promote Chaffey College as a leader in higher education by publicizing, promoting, and supporting programs the college offers Produce press released promoting program accomplishments and college events and activities
* Newspapers
* Social Media
* College Website
* Department Calendars

* Students
* Community Leaders
* Potential Donors
* Parents of college-aged students
Ongoing

Post video segments featuring programs and students
* College website
* Social Media Sites
* Students
* Advisory Board members
* Potential Donors
* Parents of college-aged students

Monthly

Distribute bi-weekly electronic newsletter "In the News" announcing college events, new programs, and announcements * Students
* Faculty & Staff
* Chaffeyeans
* Community Leaders

Bi-weekly

Host Events and Activities featuring college programs, students, and faculty * Students
* Faculty & Staff
* Community Members
* Community Leaders

Ongoing




Improve High School Relations by enhancing and developing programs for high school students and administrators Meet with high school administrators and representatives to gather information and input. * Principles
* Vice Principles
* HS Counselors
* Career Technicians
* Teachers

2012-13 Academic Year

Host events and activities enabling hs students to become involved with Chaffey College
* Workshops
* Events
* Presentations

* Students
* Parents of HS students
* HS teachers and administrators
2012-13 Academic Year

Encourage HS seniors to participate in college programs to facilitate the matriculation process
* Senior Early Assessment
* EOPS Summer Readiness
* Online to College
* Parent Workshops

* Students
* Parents of HS students
Ongoing

Invite Principals and Counselors to events to share up-to-date information about Chaffey College
* HS Superintendent/Principal breakfast
* HS Counselor breakfast
* HS District Superintendents
* HS Principals
* HS teachers and administrators

Events hosted each year

Partner with college departments to provide services to district high school students & representatives :
* Counseling
* EOPS
* CTE
* Principles
* Vice Principles
* HS Counselors
* Career Technicians
* Teachers
* Students

Ongoing

Utilize marketing services to promote the college's programs and services:
* Brochures
* Social Media
* Website
* Outreach Calendar

* Students
* Parents
* School representatives
Ongoing




Create and maintain the college website that is effective and user friendly Research and Invest in a Website Content Management System

* College departments
* Web workgroup

2012-13

Assess the current web content and develop a process to improve web content

* Web workgroup
* Administration

2012-13

Develop a CMS workgroup to discuss timelines and implementation

* Director of marketing * Faculty
* Staff

2012-13




Increase communication about Outreach Committee Activities Communicate to the college community Outreach Committee activities
* Monthly Newsletter
* Outreach web pages/calendar

* Faculty
* Staff
* Administration
* Governing Board
Monthly




Coordinate and Promote Chaffey College 130th Anniversary Produce 130th Anniversary Marketing/Advertising Campaign
* Advertisements for publication
* Web History Campaign
* Video Segments
* Social Media Campaign
* Newsletters
* News Releases

* Students
* Community Leaders * Potential Donors
* Parents of college-aged students
* Community Members
* Alumni
2012-13

Assist office of Alumni Affairs in launching Alumni campaign to build Alumni database and promote Alumni Association
*Marketing/Advertising Campaigns

* Alumni
* Current Students
* Association Members
2012-13

Coordinate events throughout the year to celebrate the college's 130th Anniversary
* Open Houses (3 campuses)
* Alumni/Athletic Hall of Fame Banquet
* Alumni Reception
* Department Open Houses
* Family Day

* Students
* Community Leaders
* Potential Donors
* Community Members
* Alumni
2013




Rev. 4/17/13


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