| GOAL |
OBJECTIVES/ACTIONS
|
TARGET |
TIMELINE |
|
|
|
|
| Promote Chaffey
College as a leader in higher education by publicizing, promoting, and supporting programs the college
offers |
Produce
press released promoting program accomplishments and college events and
activities
* Newspapers
* Social Media
* College Website
* Department Calendars
|
*
Students
* Community Leaders
* Potential Donors
* Parents of college-aged students |
Ongoing |
|
Post
video segments featuring programs and students
* College website
* Social Media Sites |
*
Students
* Advisory Board members
* Potential Donors
* Parents of college-aged students
|
Monthly |
|
Distribute
bi-weekly electronic newsletter "In the News" announcing college events, new programs, and
announcements |
*
Students
* Faculty & Staff
* Chaffeyeans
* Community Leaders
|
Bi-weekly |
|
Host
Events and Activities featuring
college programs, students, and faculty |
*
Students
* Faculty & Staff
* Community Members
* Community Leaders
|
Ongoing |
|
|
|
|
| Improve High School Relations by enhancing and developing
programs for high school students and administrators |
Meet
with high school administrators and representatives to gather information and
input. |
*
Principles
* Vice Principles
* HS Counselors
* Career Technicians
* Teachers
|
2012-13
Academic Year |
|
Host
events and activities enabling hs students to become involved with Chaffey
College
* Workshops
* Events
* Presentations
|
*
Students
* Parents of HS students
* HS teachers and administrators |
2012-13
Academic Year |
|
Encourage
HS seniors to participate in college programs to facilitate the matriculation
process
* Senior Early Assessment
* EOPS Summer Readiness
* Online to College
* Parent Workshops
|
*
Students
* Parents of HS students |
Ongoing |
|
Invite
Principals and Counselors to events to share up-to-date information about
Chaffey College
* HS Superintendent/Principal breakfast
* HS Counselor breakfast |
*
HS District Superintendents
* HS Principals
* HS teachers and administrators
|
Events
hosted each year |
|
Partner
with college departments to provide services to district high school students
& representatives :
* Counseling
* EOPS
* CTE |
*
Principles
* Vice Principles
* HS Counselors
* Career Technicians
* Teachers
* Students
|
Ongoing |
|
Utilize
marketing services to promote the college's programs and services:
* Brochures
* Social Media
* Website
* Outreach Calendar
|
*
Students
* Parents
* School representatives |
Ongoing |
|
|
|
|
| Create and maintain the college website that is effective and
user friendly |
Research
and Invest in a Website Content Management System
|
*
College departments
* Web workgroup
|
2012-13 |
|
Assess
the current web content and develop a process to improve web content
|
*
Web workgroup
* Administration
|
2012-13 |
|
Develop
a CMS workgroup to discuss timelines and implementation
|
*
Director of marketing *
Faculty
* Staff
|
2012-13 |
|
|
|
|
| Increase communication about Outreach Committee Activities |
Communicate
to the college community Outreach Committee activities
* Monthly Newsletter
* Outreach web pages/calendar
|
*
Faculty
* Staff
* Administration
* Governing Board |
Monthly |
|
|
|
|
| Coordinate and Promote Chaffey College 130th Anniversary |
Produce
130th Anniversary Marketing/Advertising Campaign
* Advertisements for publication
* Web History Campaign
* Video Segments
* Social Media Campaign
* Newsletters
* News Releases
|
*
Students
* Community Leaders * Potential Donors
* Parents of college-aged students
* Community Members
* Alumni |
2012-13 |
|
Assist
office of Alumni Affairs in launching Alumni campaign to build Alumni
database and promote Alumni Association
*Marketing/Advertising Campaigns
|
*
Alumni
* Current Students
* Association Members |
2012-13 |
|
Coordinate events throughout the year to
celebrate the college's 130th Anniversary
* Open Houses (3 campuses)
* Alumni/Athletic Hall of Fame Banquet
* Alumni Reception
* Department Open Houses
* Family Day
|
*
Students
* Community Leaders
* Potential Donors
* Community Members
* Alumni |
2013 |
