MARKETING Advertising Brochures College Logo Electronic Media Graphic Services Marketing Resources Printing Services Outreach Services Event Announcement Form PUBLIC RELATIONS College Closure Information News News Releases Photo Gallery Marketing & Public Relations Skills Labs Building Room 17 Chaffey College 5885 Haven Avenue Rancho Cucamonga CA 91737-3002 909/652-6114 voice 909/652-6120 fax marketing@chaffey.edu

Advertising Goals of Advertising Advertising should be designed and written to attract attention, elicit a positive response, and educate the community in ways that will increase enrollment and support of the college. Chaffey College is a superior institution and college advertising should be consistent with our reputation for excellence. Advertising Vehicles Chaffey College utilizes various media when promoting the collegeís services, programs, and events. Advertisements can be seen year round, but mostly occurs at peak recruitment periods: summer, spring, and fall. Advertisements can be viewed at the following media: Newspapers     Inland Valley Daily Bulletin     Los Angeles Times     Chino Champions     Fontana Herald     San Bernardino Sun     Press Enterprise Local Radio Stations     WILD – 96.1     KCAL – 96.7     KGGI – 99.1     KOLA – 99.9     KCXX – 103.9 Cable Television Local Movie Theaters Electronic Media All ads are produced and must be approved by the Director of Marketing who takes responsibility for assuring that every ad is consistent with the college graphic standards and policy.

Revised 04/12/2006 BMB

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