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Marketing & Public Relations
Skills Labs Building
Room 17
Chaffey College
5885 Haven Avenue
Rancho Cucamonga
CA 91737-3002

909/652-6114 voice
909/652-6120 fax

marketing@chaffey.edu




marketing heading

Advertising


Goals of Advertising

Advertising should be designed and written to attract attention, elicit a positive response, and educate the community in ways that will increase enrollment and support of the college. Chaffey College is a superior institution and college advertising should be consistent with our reputation for excellence.


Advertising Vehicles

Chaffey College utilizes various media when promoting the collegeís services, programs, and events. Advertisements can be seen year round, but mostly occurs at peak recruitment periods: summer, spring, and fall.

Advertisements can be viewed at the following media:

Newspapers
    Inland Valley Daily Bulletin
    Los Angeles Times
    Chino Champions
    Fontana Herald
    San Bernardino Sun
    Press Enterprise

Local Radio Stations
    WILD – 96.1
    KCAL – 96.7
    KGGI – 99.1
    KOLA – 99.9
    KCXX – 103.9

Cable Television

Local Movie Theaters

Electronic Media


All ads are produced and must be approved by the Director of Marketing who takes responsibility for assuring that every ad is consistent with the college graphic standards and policy.




Rev. 11/15/10


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