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Advertising Goals of Advertising Advertising should be designed and written to attract attention, elicit a positive response, and educate the community in ways that will increase enrollment and support of the college. Chaffey College is a superior institution and college advertising should be consistent with our reputation for excellence. Advertising Vehicles Chaffey College utilizes various media when promoting the collegeís services, programs, and events. Advertisements can be seen year round, but mostly occurs at peak recruitment periods: summer, spring, and fall. Advertisements can be viewed at the following media: Newspapers Inland Valley Daily Bulletin Los Angeles Times Chino Champions Fontana Herald San Bernardino Sun Press Enterprise Local Radio Stations WILD – 96.1 KCAL – 96.7 KGGI – 99.1 KOLA – 99.9 KCXX – 103.9 Cable Television Local Movie Theaters Electronic Media All ads are produced and must be approved by the Director of Marketing who takes responsibility for assuring that every ad is consistent with the college graphic standards and policy. |
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